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Premium Custom Frames, Shipped Nationwide – Design Yours Today!
When you invest time, emotion, and resources into a piece of art, a cherished photograph, or a meaningful certificate, it deserves more than just any frame. It deserves a showcase—one that not only protects it but elevates it. Yet one of the most common questions we hear at West Coast Frames is: "Why does custom framing cost what it does?"
I'm Greg Tenney, owner of West Coast Frames, a business that has proudly specialized in premium quality picture frames for nearly a century. Let me walk you through the real costs behind framing something properly—because understanding the process helps you see the true value behind the craft.
Framing isn't just about surrounding an image with a border. It's about preservation, presentation, and precision. At West Coast Frames, we treat every piece as if it were destined for our own living room. Our focus on materials, craftsmanship, and detail is what sets us apart—and it’s why "professionally framed and delivered" means so much more when you work with us.
When you order a frame, especially one that's Made in USA, you’re paying for far more than wood and glass. You're investing in:
Archival materials that protect your artwork from environmental damage
Custom-cut mats and glass that fit your piece precisely
Finishes that enhance and complement your artwork, whether that's a simple minimalist style or something as ornate as our Gold Filagree picture frames:
Skilled craftsmanship that ensures durability and beauty
Understanding the Core Components of Framing Costs
Several elements contribute to the final price of a frame. At West Coast Frames, we believe in complete transparency because you deserve to know exactly where your investment goes.
First, there's the material selection. Premium hardwoods, archival mats, UV-protective glass—these are not cheap materials. But they make a massive difference in both appearance and longevity. When you choose a Gold Filagree picture frame, for example, you’re not just selecting a color and texture. You're opting for a painstakingly crafted piece that enhances the beauty of your artwork while protecting it for decades to come.
Next is the custom work itself. Custom sizing, precision cutting, perfect alignment—these tasks require skilled artisans, not machines spitting out mass-produced products. Every "professionally framed and delivered" item we create goes through an intensive, hands-on process where quality control is everything.
Labor and expertise also play a significant role. Our family legacy at West Coast Frames isn’t just about tools; it’s about technique passed down through generations. Our frames aren’t just made; they’re crafted with decades of cumulative experience, ensuring every piece we deliver feels intentional, beautiful, and worth the investment.
Finally, there are operational costs. Sourcing quality materials, maintaining equipment, offering customized service, and ensuring careful shipping all factor into the final price. When you add in the peace of mind knowing your art is safe, preserved, and stunningly presented, the true value of your frame becomes clear.
It’s easy to fall into the trap of thinking a cheaper frame from a big-box retailer can "do the job." But what often gets overlooked is that cheap frames are not designed to last—they warp, they yellow, and worst of all, they can even damage the very pieces they were meant to protect.
When you invest in premium picture frames from West Coast Frames, you’re not just buying a product. You’re preserving a memory, honoring your art, and creating a presentation that enriches your space every single day. That’s the opportunity you get when you choose quality over quick fixes.
Plus, knowing that your frame is proudly Made in USA adds another layer of trust and pride to your investment. You’re supporting American craftsmanship and ensuring every dollar you spend goes into lasting quality and community support.
Our philosophy is simple: treat every project like it’s personal. Whether you’re choosing a minimalistic frame or an ornate Gold Filagree picture frame, our team approaches your piece with a commitment to excellence that’s rooted in nearly 100 years of tradition.
We consult with you personally to understand the nature of your piece and the aesthetic you're aiming for. Then, we select the highest-quality materials and use expert techniques to build a frame that’s tailor-made for your art—professionally framed and delivered to your door, ready to shine.
Our website, westcoastframes.com, is a great place to start exploring your options. But the real magic happens when you connect with us directly—because we believe every frame has a story to tell, and we’re honored to help you tell it.
Framing is an investment, not an expense. It’s a choice to honor the moments and memories that matter most. When you choose West Coast Frames, you choose experience, heritage, and an uncompromising commitment to excellence.
Don't settle for second-best. Protect and celebrate your art with frames that are as thoughtfully made as the memories they hold.
Visit www.westcoastframes.com today and experience the difference that true craftsmanship makes. Your story deserves to be professionally framed and delivered with care, beauty, and pride.
