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You’ve invested in a beautiful handcrafted frame. Whether it’s showcasing a family portrait, a cherished artwork, or a collectible piece, your frame is doing more than just holding it in place—it’s elevating it, protecting it, and turning it into a lasting visual statement. But like any fine-crafted item, premium picture frames deserve proper care to keep them looking their best for years to come.
At West Coast Frames, we’ve been building handcrafted frames for nearly a century, and we know that the right maintenance can make all the difference. Each frame we create is made with an attention to detail and level of quality that reflects our family legacy. That’s why we want to ensure our customers not only choose the perfect frame, but also know how to care for it long after it’s hung on the wall.
Here’s your beginner’s guide to maintaining and cleaning handcrafted picture frames—especially ornate styles like our popular Gold Filagree picture frames—so they can continue to protect and enhance your art for generations.
We often hear from people who’ve had a beloved frame start to deteriorate. Maybe the wood warped, the corners separated, or the finish dulled over time. Sometimes dust builds up in the filigree and fine detail work. Sometimes improper cleaning products damage the surface or loosen the joints.
The biggest challenge? Most people don’t realize that frames—just like the art inside—require care. Without it, even the most beautifully crafted frame can suffer the effects of sunlight, humidity, dust, and time. And once a frame loses its integrity, it stops doing the two things it was designed to do: protect and present.
The good news? Maintaining your handcrafted frame is easier than you think—and a few simple habits can go a long way in preserving its quality and beauty.
Proper care ensures the materials stay strong, the finish remains vibrant, and the frame continues to complement your space instead of looking tired or worn. It also helps maintain the value of the piece it surrounds. At West Coast Frames, we consider every frame an heirloom in the making—and with the right care, yours will be too.
The first thing to know is that not all frames are created—or maintained—the same. A sleek black modern frame and an ornate Gold Filagree picture frame require different handling. Here's how to care for your handcrafted frame the right way:
Start by dusting your frame regularly. Use a dry, soft microfiber cloth or a feather duster to gently remove surface dust. Avoid using paper towels or anything abrasive, especially on gilded or painted finishes, as they can scratch or dull the surface. If your frame has intricate carving or filigree work, a soft-bristled artist’s brush or even a clean makeup brush can help dislodge dust from crevices without damaging the detailing.
Never spray cleaning solution directly onto your frame. This is one of the most common mistakes we see. Liquids can seep into the corners and edges, loosening glue or warping the wood. If you need to clean the glass or acrylic covering your artwork, always spray the cleaner onto a cloth first, then wipe. And be sure your cloth is just damp—never wet.
Avoid placing your handcrafted frame in direct sunlight. UV rays can fade both your frame’s finish and the artwork inside. If your space gets a lot of light, we recommend UV-protective glass and choosing wall areas that offer a bit of shade or are away from constant exposure.
Humidity control is another big factor in frame longevity. Wood expands and contracts with changes in moisture levels, which can lead to cracking or warping over time. If you're displaying your frame in a bathroom or kitchen, try to keep it away from steamy areas. Using a dehumidifier in humid climates or a humidifier in dry ones can help maintain balance.
When moving or rehanging your frame, always support it from both sides. Don’t lift it by the top edge, which can put pressure on the corners and joints. Instead, grasp both vertical sides of the frame, especially for heavier or larger pieces. And if you're planning to store your frame temporarily, wrap it in acid-free paper or soft fabric and store it flat in a cool, dry place.
If you notice separation at the joints, loose backing, or any damage to the surface, contact a professional framer for repair. At West Coast Frames, we often help customers restore beloved pieces, and catching small issues early can prevent larger problems down the road.
Proper frame care isn’t just about keeping your space looking nice. It’s about honoring what you’ve chosen to display. That family portrait, that limited-edition print, that certificate or diploma—it means something. And the handcrafted frame around it should preserve and showcase that meaning with lasting beauty.
At West Coast Frames, we don’t just sell picture frames. We create them—by hand, with intention. We use quality hardwoods, gold leaf, archival materials, and techniques that have been passed down through generations. When you choose one of our handcrafted frames, you’re investing in more than decor. You’re investing in craftsmanship, legacy, and trust.
And we want to make sure you get the most out of that investment.
Whether it’s a Gold Filagree picture frame with ornate vintage charm or a sleek, contemporary frame for a modern gallery wall, proper care ensures your piece looks as stunning years from now as it does today.
If you’re unsure how to clean a specific type of frame, or want recommendations for materials and maintenance techniques, don’t hesitate to reach out. We’re here to help—just like we’ve been doing for nearly a century.
