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Framing is often seen as the finishing touch—but it’s so much more than that. The right frame doesn’t just surround a picture. It elevates it. It preserves it. It becomes part of the visual conversation between the art and the room it lives in. That’s why, here at West Coast Frames, we approach every frame with the same care and attention we’d give to a museum piece. For nearly a century, our family business has been creating premium-quality picture frames, built to last and designed to bring out the best in what they surround.
I’m Greg Tenney, and I’ve grown up around sawdust, precision tools, and generations of passion for fine framing. I’ve seen what happens when someone walks into a room and their eye is drawn to a frame that feels timeless, handcrafted, and intentional. And I’ve seen the opposite—cheaply made, poorly fitted frames that distract from, rather than enhance, the artwork.
In this blog, I’m going to walk you through everything that goes into making a picture frame truly exceptional—from materials to mats, and every detail in between. Whether you're framing family heirlooms, art prints, certificates, or photography, understanding these components will help you make more informed—and more beautiful—choices.
The most overlooked part of buying a frame is often the most important: the material. A good frame should do three things—support the artwork, protect it, and enhance its presentation. That’s why we only use high-quality woods and durable composites in our frame construction. It’s not just about aesthetics. It’s about long-term stability and professional craftsmanship.
At West Coast Frames, we’re proud to offer everything from sleek modern designs to classic, ornate profiles—including customer favorites like our Gold Filagree picture frames. These vintage-inspired styles are not only elegant but incredibly durable when built the right way. Cheap imported versions of these designs often chip, warp, or lose their finish within a year. Ours are handcrafted right here in the U.S.—yes, Made in USA, because we believe in quality you can see and trust.
Wood is our primary material of choice, and for good reason. It’s timeless, customizable, and reliable. From rich walnut to whitewashed ash, wood gives each frame depth and personality. But not all woods are created equal, which is why we source materials that meet strict standards of consistency and sustainability.
Glazing is another essential element of every professionally framed and delivered piece. While many assume all glazing is the same, it can dramatically affect the longevity and clarity of your framed piece.
We offer high-clarity glass, UV-protective acrylic, and anti-glare options depending on what you’re framing and where it will hang. Art in a sunlit room? You’ll want UV protection. Photograph with deep blacks and rich colors? You might prefer museum glass for maximum fidelity. This isn’t about upselling—it’s about preserving your investment.
We’ve had customers bring in faded artwork that was framed without proper glazing. It’s heartbreaking to see something meaningful degraded by time and sun exposure. That’s why we guide our clients through the best glazing options for their space and purpose—every time.
If the frame is the structure, the mat is the stage. Matting adds space between your artwork and the glass, preventing damage over time. It also gives your eye room to appreciate the piece without visual clutter.
We custom cut mats in a range of colors, textures, and layers to complement both modern and classic designs. A single white mat can look clean and sharp, while a double mat with a gold bevel adds depth and elegance. For Gold Filagree picture frames, we often pair neutral tones with warm undertones to enhance the intricate details without overpowering the art.
There’s a science and an art to mat sizing. Too narrow, and the frame feels cramped. Too wide, and the artwork feels lost. That’s why every mat we cut is measured precisely for the piece it surrounds. And just like our frames, our mats are made from acid-free materials to protect against discoloration and deterioration over time.
Here’s something most people never see—but absolutely should think about: the back of the frame. A good frame isn’t just about what you see on the wall—it’s about how well it holds up. We use premium backing boards, moisture-resistant materials, and solid hanging hardware for every piece we send out.
Too often, mass-produced frames rely on thin MDF backing and flimsy clips that loosen after a few uses. Not ours. Our Made in USA frames are assembled with a focus on durability. You won’t find bendy tabs or loose corners. You’ll find sealed corners, secure fittings, and hanging systems that you can count on for years.
Whether you’re hanging a single photo or a gallery wall, we ensure that your framed piece comes ready to display—professionally framed and delivered, with every component precisely where it belongs.
When you buy a frame from a big-box store, you’re buying a product built for volume, not quality. When you choose West Coast Frames, you’re buying the result of decades of experience, family craftsmanship, and a commitment to detail.
Our designs are influenced by tradition but guided by your vision. We work closely with our customers to understand their space, style, and goals. Whether you want a minimalist black frame for a modern print or a vintage Gold Filagree picture frame for a wedding portrait, we craft every frame as if it were going in our own home.
And because every frame is made in-house and Made in USA, we maintain complete control over quality from start to finish. No outsourcing. No shortcuts. Just honest, hardworking craftsmanship.
Framing is more than just protecting a piece of paper or canvas—it’s about honoring what that piece means. Whether it’s a family photo, a certificate, or a limited-edition print, it deserves a frame that elevates and preserves it for years to come.
At West Coast Frames, we treat every project as a collaboration—between our craft and your story. We’re here to help you choose the right materials, the perfect mat, and a frame that fits both your piece and your life.
Visit www.westcoastframes.com to browse our collection or contact us for custom framing guidance. Follow us on Instagram and Facebook for daily inspiration, behind-the-scenes shots, and client stories that show what great framing is all about.
Because when your memories matter, so should the frame.
