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For most people, framing a piece of art is the final step in the creative process. It’s something done after the paint has dried or the photograph has been printed—a practical measure to protect and display the work. But at West Coast Frames, we believe the frame is far more than just a protective shell. It's a design decision that can elevate your art, shape its mood, and increase its perceived value.
After nearly a century of crafting premium picture frames, I’ve seen firsthand how the right frame can make or break a piece. My name is Greg Tenney, and as the owner of West Coast Frames, I’ve been fortunate to carry on a family legacy built on craftsmanship, quality, and a true appreciation for the power of presentation. Every frame we build is made with intention, as if it's destined for our own living room wall. That’s the level of care our customers count on—and it’s the mindset behind the framing tips I’m about to share.
If you’ve ever looked at a beautiful painting or print and felt something was “off,” the problem might not be the artwork at all—it’s likely the frame. Too many people treat frames as an afterthought. They choose something generic, ill-fitting, or mass-produced that clashes with the subject or washes it out entirely.
And let’s be honest—art isn’t cheap. Whether it’s a treasured family photograph, an original painting from a local artist, or a rare vintage poster, you’ve invested in that piece. Why undercut its value with a frame that doesn’t do it justice?
That’s where thoughtful, professional framing can make all the difference. Done right, a frame isn’t just functional—it’s transformative.
What most people don’t realize is that a well-designed frame can enhance the visual impact of the artwork tenfold. It draws the eye to the piece. It balances colors, plays with texture, and subtly bridges the gap between the art and the surrounding space.
At West Coast Frames, we’ve worked with clients across generations to find frame solutions that do more than fit—they elevate. Whether it’s one of our handcrafted Gold Filagree picture frames or a sleek, modern black wood finish, each piece is chosen not just for its beauty, but for the way it brings the art to life.
If you're looking to frame a piece that truly stands out, you’re not just choosing a product—you’re entering into a creative partnership. And here’s what you need to know to get the most out of it.
Choosing a frame that enhances your artwork starts with understanding the energy and style of the piece. Is it vibrant and bold? Soft and nostalgic? Does it belong in a contemporary gallery or a vintage-inspired living room? The frame should speak the same visual language.
For example, a dramatic oil painting may shine in one of our Gold Filagree picture frames, which offers ornate elegance and old-world charm. These frames aren’t just decorative—they add depth, richness, and historical weight to the artwork. They’re perfect for classic portraits, European landscapes, and pieces that lean toward romanticism.
On the other hand, minimalist photography or abstract modern art may benefit from something cleaner and more geometric. In those cases, we often suggest matte black or whitewashed wood with sharp edges and neutral mats that let the piece breathe while guiding the eye.
The color of the frame matters, too. It can harmonize with the tones in the artwork or contrast them for dramatic effect. At West Coast Frames, we don’t just match—we balance. We consider how your artwork will look from every angle, in every kind of light, and in the context of your room.
And let’s not forget about mats. Adding a custom mat isn’t just a stylistic choice—it gives the artwork space to shine. It prevents visual crowding and adds another layer of sophistication. From double-matting to subtle color edging, there are countless ways to use mats as design tools.
One of the things I’m most proud of is how we’ve never cut corners—not in design, not in materials, and not in service. Every frame we build is assembled with care, precision, and an eye for beauty. We’re not just frame builders. We’re curators of presentation.
That’s why we offer custom frame design services for those who want to make sure their artwork is framed the right way from the start. We take into account your style, your space, and your goals for the piece—whether you’re decorating your home, preparing for an exhibition, or gifting a loved one with something truly meaningful.
We also carry a selection of ready-made picture frames for those who need a fast solution without sacrificing quality. These aren’t your run-of-the-mill store-bought options. They’re made with the same materials, integrity, and attention to detail that define our custom line.
And yes, all our frames are made right here on the West Coast—because we believe in keeping our quality and our values close to home.
Here’s the truth: great art deserves a great frame. The right frame doesn’t just support your artwork—it enhances it, elevates it, and gives it a stage worthy of the story it tells.
At West Coast Frames, we’ve built our reputation on knowing the difference between a frame that holds your art and one that honors it. We’re here to help you find the perfect fit—whether that means going bold with ornate gold filagree or staying sleek with modern minimalist designs.
So if you're looking to showcase your art in a way that truly does it justice, don’t settle for something ordinary. Let’s make your frame a masterpiece too.
Visit www.westcoastframes.com to explore our collection, or reach out to us directly for a custom consultation. Your art has a story. Let us help you frame it beautifully.
